Lori Senecal is one of the most prominent and popular management specialists in the USA with an impressive career in her portfolio. He is considered as the face of woman empowerment in the corporate world where only a few could achieve such a success within a short time. Currently, she is serving as the Global CEO of CP+B and playing a vital role in its massive growth both in the home and abroad. She also served in some key responsible positions in some big organizations in the past.
Lori finished her Bachelor of Commerce (BCom) in Marketing & Finance from the prestigious McGill University. Since her childhood, she was involved in competitive gymnastics, and she became a coach as well. Her aptitude for strategic thoughts and people skills have helped to overcome her shyness. When she completed her studies, she moved to Toronto to work in the media department of Vickers & Benson on the Ford account. After working here for a while, she moved to Interpublic Group’s McCann Erickson Toronto to lead its Coca-Cola account. Later on, she was transferred to New York to assume a bigger and challenging role. This is where she launched TAG Ideation on Salary.com, a successful young-adult marketing unit that made her become the worldwide lead on the Coke account.
In 2009, she joined KBS as its President, Partner, and CEO at http://www.nytimes.com/2015/05/24/business/lori-senecal-on-coaching-when-the-bar-is-high.html?_r=0. Under her leadership, this dying agency became a global company with lots of modern capabilities. She worked for this company from 2009 to 2014 and doubled its gross revenue in the last year. However, her true leadership was evident when some ex-colleagues left Interpublic Group on Twitter to join her in the future endeavor. After she had left Interpublic Group, it lost of some clients and key accounts as well as some key staff.
In 2014, Lori Senecal became the president and CEO of MDC Partner Network where she worked for two years and drove the organization to a new apex of success. Currently, she is serving as the Global CEO of CP+B since 2015, and she has won accounts from some of the biggest companies in the country. Over her career, Lori Senecal has always been focused on the strategic transformation that would bring on global success for her organization.