Guilherme Paulus is a prominent Brazilian businessman in the tourism industry with national and international recognition for the excellent service provision in the industry.

Paulus is the Founder of CVC, an operating agency in Brazil; he is also the Chairman of JP Group Hotels & Resort as well as GJP Construora e Incorporadora. Paulus is also the Board Chairman of the Sao Paulo Convention and Visitors Bureau board of Directors. He is also the president of ABAV.

Born in 1949, Guilherme Paulus had a great interest in succeeding in business. Paulus earned a degree in business administration and launched his career as an intern in IBM at the age of 20. In 1972, Guilherme Paulus met Carlos Cerchiari who shared with him his idea of bringing tourism to Brazil. With great interest and no money to invest, Mr. Paulus took the offer made by Carlos to start CVC company and let him run the company. The first store was opened in Sao Paulo, and the two worked together for four years after which Carlos left the company to Guilherme Paulus.

Guilherme Paulus has made a lot of investment in the hospitality industry, and he intends to invest in a luxury hotel in Brazil between 2021 and 2022 that will be located in Sao Paulo. The hotel is to contemplate Rio de Janeiro and is to be a sixty-five-apartment property with enough space in the rooftop for hosting events and restaurant. The hotel is to be developed by GJP Hotels & Resort that had its first luxury hotel constructed in 2005. The hotel is currently one of the major national hotel chains that provide leisure and events. Since then 14 hotels have been developed and are in operation across Brazil.

The CVC company was sold to Carlyle Group in 2009 when Guilherme wanted the company to be in the hands of people with enough funds to take it to a higher level. Guilherme Paulus chairs the Board of Directors in the company. In 2013, the company opened its capital in the stock market and expanded in two digits every year.