Impossible burgers had a very stressful summer this year. They launched a new burger that had customers demanding more. They came out with a meatless burger that sold in various fast food chains across the country. In April, they announced that they were running out of the plant based meat. Customers fell in love with the burger and immediately started demanding more.
The meatless burger was first launched at Burger King. They were added to the restaurants in certain areas like California and Chicago. A few more fast food chains started to spark interest in the product. White Castle was one of the few interested in adding the meatless burger to their menu. Another popular fast food chain that has sparked interest and is considering adding the burger to their menu as well is McDonalds. McDonalds claims that they are interested in a plant based burger, and are currently trying to create their own to add to their menu.
Impossible burgers had to come up with a plan to make enough products to satisfy their customers needs, so they teamed up with OSI Group in order to take on the task. OSI Group is one of the top food suppliers in the world. OSI Group have supplied McDonalds with their meat for years. They have ordered the equipment they needed and are prepared to increase the inventory of meatless burgers every week. Various workers have also volunteered to work 12 hour shifts in their 38 degree warehouse just so they can supply enough meat for their customers.
Teaming up with OSI Group will be tricky because teaming up with partners usually is, but they believe it’s what’s needed to take care of this serious supply and demand issue. They have a large quantity needed for the busy Burger King chains in places such as California and Chicago, but they are already on their way to success.
For details: craft.co/osi-group