In 2012, OSI Group celebrated its twenty year anniversary of its expansion into China. During the early 1990’s, OSI Group began the process of establishing a location in the country and becoming one of its top food suppliers. Since establishing an entity known as OSI China, the company has been able to serve many Chinese restaurants and grocery stores. For over two decades, OSI China has established an excellent track record of providing some of the best service to Chinese food businesses.
One of the executives of OSI, David McDonald was a part of the company’s expansion into China. McDonald said that one of the keys to expanding into China was to gain the trust of Chinese businesses. He said that like in all cultures, businesses in China prefer to work with those that they feel comfortable with. OSI sent McDonald and a number of other professionals to the country to meet with Chinese businesses and find out about their specific needs. Once they found out the specific needs of Chinese food businesses, the company then offered products and services that catered to the needs of the Chinese food businesses. Read full interview of David McDonald at Inspirery.com
Another one of the keys to establishing a presence in China according to David McDonald was to offer quality products, safe products and dependable service. The company emphasized that it would offer the most sanitary and nutritious food items as well as offering customer service that is always focused on meeting the needs of Chinese businesses and consumers. By offering quality products and customer service, OSI was able to win over the confidence of food related businesses in China and complete its expansion.
When expanding into China, McDonald also revealed that it was important for OSI to adapt to the local marketplace and environment. It was important for OSI to learn about the Chinese culture as well as what businesses and customers look for in food products. This allowed the company to get a better idea of how to best serve the businesses and consumers in the nation. By adjusting to the local Chinese culture, OSI was able to successfully expand its operations into the country.
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