L’Oreal is a beauty manufacturing company that’s dedicated to serving its customers with safe quality substances. The company is also committed to involving clients’ participation through their open page forums as well as holding activities which brings all their staffs and customers together. Last year September, L`Oreal conducted its second annual fashion and beauty show that was held in the river Seine, the French capital. In addition to underlying their beauty products, the event also created an opportunity for the brand to gather information on the gaps available in order to continue making fashion and beauty even more accessible. The event was open to the public, and it was attended by some of the big names in fashion, beauty and silver screen.

Women took center stage in the event. There was the celebrity of models on occasion such as Eva Longoria, Elle Fanning and Louise Bourgoin. Besides beauty celebrities, also familiar faces outside fashion held their way in to support the brand`s mission. The occasion created a unique chance for L`Oreal Global Makeup Artist and Global Hair Artist to develop and market over 70 brands of new hair and make-up looks in this special event. Also, private models from partner fashion brands, who included Sonia Rykiel, Isabel Marant and Miu Miu also held the chance to parade their latest collections and jewelry.

In the way of attracting many and spreading the message to many, there was a giant screen which was set up in the cities broadcasting the progress of the show. The show also utilized drone technology which enhanced over 20 countries to air the event.

L`Oreal Beauty Company is led by Nicolas Krafft, who serves as the firms General Manager. Prior to leading this post, Nicolas Krafft also held other five prominent positions including serving as the Vice President of Global Business Development at L`Oreal. Krafft is an alumnus of both St. Gallen University graduating business management degree and INSEAD Business School studying Corporate General Management Program. On social media, Nicolas Krafft is on Twitter using her names, and her most twits are related to beauty and hair