At Georgetown University during their final year, Nathaniel Ru and friends could not find comfortable and healthy places to eat in Washington D.C. Finally, they found a 560 square foot tavern on M Street which was comfortable and healthythat it gave them the urge to found their eatery. Learn more about Nathaniel Ru: https://patch.com/california/across-ca/nathaniel-rus-vision-sweetgreen and https://affiliatedork.com/nathaniel-ru-blazes-a-trail-in-the-health-food-industry
Six years later, they founded an eatery on M Street which grown to the great restaurant known as Sweetgreen.
The comrades decided to talk to the owner of the eatery about their idea. The owner of the restaurant happened to be the landlord of their apartment.
Nathaniel Ru called and explained their plan, but she hung up. Ru and his friends kept calling for a month, and finally, the owner of the restaurant accepted to meet up with them.
Nathaniel Ru and his partners showed up to the meeting with a three-page business plan, one of them being of financials. By then they were going to name the place ‘greens.’ The landlord believed in their idea. Despite them not having any restaurant experience, she offered to support them.
Therefore, she asked them to look for an architect and some business backers. It took them three and half weeks to find the business sponsors and an architect. They came back with what was required and a real business plan. The landlord supported them in achieving their dream.
Today, Sweetgreen restaurant has expanded to have branches in leading Northeast’s cities and in their outskirts which include Washington, Philadelphia, New York, and Boston. Productive local farmers supply most of Sweetgreen’s ingredients, and that is why their food is always fresh, healthy and delicious.
Another graduate of Georgetown University, Theresa Dold, works in charge of digital marketing at Sweetgreen. Dold stated that Sweetgreen was not only established as a little salad restaurant but was founded with a deeper purpose.
In April 2009 Sweetgreen founders got a bigger restaurant space in Washington near DuPont Circle. In the first fortnight, customers did not show up which was disappointing. The owners suggested playing music every weekend. The idea worked with more than 600 customers showing up which led to launching an annual event known as Sweetlife.
Nathaniel Ru and his friends Nicolas Jammet and Jonathan Neman co- founded Sweetgreen in 2007. Nathaniel graduated from Georgetown University, McDonough School of Business. Ru is passionate about Sweetgreen and hopes the restaurant growstheir clients.