It has long been established that our surroundings and the people around us shape who we become in future. For Lori Senecal, the global CEO of Crispin Porter & Bogusky (CP+B), the inspiration to achieve greater goals in life and her career came from her older siblings.

Lori’s career so far has been impeccable. She has worked in different organizations since she graduated with a degree in Sales and Marketing. One notable thing about Lori is her transformational skills. She always leaves an organization in a better shape than she found it. Because of her business acumen, many companies desire to have her join their team.

Lori is passionate about marketing. The first venture she engaged herself in after college involved marketing. She conceived and launched Tag Ideation in 2003, a marketing unit. Her role in actualizing Tag Ideation impressed the business executives at McCann which is a subsidiary of the McCann Worldgroup; they made her the Co-Managing Director of TAG- New York. Lori did not stop there as her impressive performance handed her a role as an Accountant Management Director and the Executive Vice President of the McCann Worldgroup. In 2009, she joined Kirshenbaum Bond and Partners as the firm’s president and CEO. Check out Adweek to know more.

Prior to joining CP+B, Lori was the Global Chairman and CEO of KBS. Lori made a name for herself as one of the leading business executives when she worked at KBS. She tripled the number of employees in the firm and expanded the company’s operations to include international operations. As if that was not enough, Lori Senecal made the company one of the best places to work in, in New York. Under Lori’s tenure, KBS appeared three times on Advertising Age’s list of the “Standout Agencies.”

Lori has received numerous awards and recognition. For example, when she worked for KBS, she was named one of the Advertising Age’s “Women to Watch.” In 2016, Lori’s name appeared, alongside others, in Ad Age’s “Agency Executives to Watch.” Also, Lori has made it to the Adweek’s Power 100 for the past two years. Some of the awards Lori has received include the Quantum Leap award among others.

See more: http://www.thedrum.com/news/2017/05/16/how-cpb-getting-its-miami-mojo-back-with-brazilian-twist