Lori Senecal, the Global CEO of CP+B, is known for her insightful leadership and innovative campaigns that made her ruling the advertisement world. She worked with a number of ad firms during her more than a decade-long career. She is behind a number of highly impactful ad campaigns for global giants such as Coca-Cola, Nestle, BMW, American Airlines, Infiniti, etc. Her credentials are celebrated as an efficient administrator and innovative thinker in the advertisement industry. Lori’s impact in the industry can be seen as she was named “Women to Watch” by Advertising Age in 2014.
In her current role, Lori takes care of global growth and the expansion plans of CP+B. She coordinates the nine international offices of the agency by driving quality ad campaigns across the offices. She was named to the current role in 2015 by MDC Partners, the holding firm of CP+B, which can be found on her Crunchbase account. The movement was to streamline its global vision and expansion plans. It was a new position created to place Lori to impact the global growth of the firm. As a management specialist, she drove technology innovation, efficiency, integrated marketing, digital strategy, and world-class service to the clients. Her years at CP+B is proving to be golden days of growth of the agency. In September 2016, Lori helped the firm to open its Beijing office with significant global accounts.
Lori started her career with McCann Erickson as co-founder and TAG ideation, and later, she joined McCann World group as Global Chief Innovation Officer. After a year, Lori returned to McCann Erickson as the President of McCann NY. In September 2009, she joined KBS as President and CEO, and during the period, the ad agency showed quick growth in the market. The firm has grown from a size of 250 employees to 900+ headcount in a short span of time and increased its global presence. During her period, the firm was named by Crain as one the best agencies to work in New York. In 2012, she was named as the Chairman of KBS considering her role in expanding the operations of the firm. She joined MDC Partners as the President and CEO in September 2014.
While coming to her education, Lori completed her B.Com in Finance and Marketing from McGill University. In 2013, she received the Quantum Leap Award at AWNY Game Changer Awards for innovation and leadership drive at her offices. Lori is also a member of Ad Council Board of Directors. She was also a regular writer on fashion and ad industry in Forbes.
For more info about Lori, check out her aboutme profile.