Kelvin Plank grew up in Maryland. He started playing football at an early stage but was a sweaty player which irritated him. He researched on fabric that could wick sweat from his body and keep him dry. This led to the birth of Under Armour sportswear.

Maryland football team had a policy that barred players from holding jobs; he, therefore, decided to start a rose delivery business. He named it Cupid’s Valentine. He delivered roses to his schoolmates during valentine’s season. In 4 years, Cupid’s Valentine generated $17000. He used the proceeds from this business to fund his sportswear idea.

Under Armour started in 1996. It started its operations in Kevin Plank’s grandmother’s basement in Georgetown. Currently, the company generates US$5 billion in revenue each year with more than 15000 employees. This success has a link to his policy of “think like an entrepreneur, act like an innovator, and work as a team player.”

Under Armour is listed under NYSE with a listing of US$20.82

Other Investments

In 2007, Kelvin Plank purchased Sagamore farm from Alfred Gwynne. His idea was to rejuvenate the horseracing tradition of the farm. In 2012, he started a whiskey distillery named Sagamore Spirit.

In the same Sagamore farm, he started his real estate business, which is a mixed-use development. There are offices and residential properties on the farm. Recreation facilities are available, such as parks and boat launches.

The Cupid Valentine grew to be Cupid foundation, which is more of a charity organization.

Philanthropy

From an early age, Kevin Plank has been philanthropic. His acts of charity started in college when he donated a wheelchair to his roommate after he met an accident.

In 2014, he donated $25 million to the University of Maryland which was to fund a $155 million project that would help in Sports Medicine, Health and Human Performance. In 2016, Plank supported Baltimore’s College Bound Foundation with $1 million through Cupid Foundation.

Politics

The Federal Election Commission brought to the public that Kevin Plank has donated to both political parties. In 2017, he received criticism after he supported Donald Trump and his business philosophy. However, he never supported Trump’s Idea of withdrawing from the Paris Accord.