Gustavo Martinez is someone who has had an enormous impact on the advertising industry with the numerous plans of action that he has implemented. Over the course of his thirty-five-year long career, he has worked with a wide variety of companies and names within this industry and has put forward several successful advertising campaigns using his knowledge of advertising and his understanding of customer bases.
One of the first companies that Gustavo Martinez worked at was Price Waterhouse. Soon after, he shifted to a company known as Henkel. It was here that Gustavo Martinez started to gain an incredible amount of attention to the work that he was doing. After spending some time working in this company, he decided to move to McCann World Group, which is where he rose to the role of President of the company. He also served in the role of President for Ogilvy and Mather. The most prestigious position that Gustavo Martinez held through the course of his career was when he was given the role of CEO of J.Walter Thompson Worldwide, one of the most notable advertising and marketing firms in the entire world. He spent a considerable amount of time within this position before he decided to branch out and take on newer entrepreneurial ventures. This move was a bold one, which has nevertheless proven to be incredibly beneficial for Gustavo Martinez and the progression of his career.
Gustavo Martinez has always wanted to revolutionize the advertising industry and always wanted to take on a new approach when it comes to advertising. He is well aware of the fact that advertising is a creative activity and is something that needs to pull on the heartstrings of those who need to hear a certain message. By doing this, he has always tried to put out some of the most effective ads which would work well on potential customer bases.
Gustavo Martinez has always believed that good advertising requires flexibility and creativity and deems the work done in an advertising agency to be significantly different as compared to that within an average corporate. He has always viewed advertising as a form of applied artistry, deeming it to be something that uses art in a way that captures audiences and draws them towards a particular product or service.
Gustavo Martinez is also incredibly knowledgeable about the business side of the industry and understands the role that good business relations can play in the establishment of a good advertising campaign or strategy. He believes that advertising industries need to find the right balance of attributes to ensure that they are operating at their most optimal and are being able to serve their clients in the best possible manner.
By being a consultant, Gustavo Martinez has been able to help brands reach their full potential and has helped them become notable names within their industries. The work done by Gustavo Martinez in this regard has helped them formulate a better business strategy and has enabled them to reach new heights with regards to the advertising and marketing work that they do.
Connect with Gustavo Martinez on LinkedIn.