“So, what jet smarter really stands to be is what we call the world’s greatest travel and lifestyle community” – Sergey Petrossov
The Three Pillars of JetSmarter
Predictive hospitality is using the social media presence and the feedback from JetSmarter members to hone in on: what they really like to do, who they want to meet and where they want to be in their lives both personally and financially. So as a result, JetSmarter can cater to them with predictive hospitality. Staffers find out where members want to eat, and where they like to stay. It is what JetSmarter calls an end to end experience.
The social pillar of this three-pronged approach is who you’ll see on the flights and who you may interact with once you land. JetSmarter’s Sergey Petrossov feels that air travel should be a community experience from end to end.
Of course, this is the basis of what JetSmarter does. They don’t own their jets. What they do is provide access to private jet travel to two types of customers:
One customer only flies private jets whenever possible. They’re very familiar with the experience. They know what they like, and they know what they don’t like. JetSmarter is trying to provide a superior experience to these customers to get them to become members and continue to use the service. Also, Sergey Petrossov wants them to tell their friends who are in the same financial situation as they are – wealthy.
The second type of customer that JetSmarter wants to attract is the customer who is wealthy, yet they have not experienced private jet travel before. The company mostly relies on word-of-mouth advertising, that is satisfied members to convince their friends to become members.
They access the luxury jet experience via an Uber-like app on their cellphone. Members have this access to all three facets of the JetSmarter experience at their fingertips.