Equities First Holdings is a provider of alternative shareholding financing. The company has offices in different parts of the world. The company was founded in Indianapolis, Indiana and was started by a financial expert known as Al Christy. Al Christy saw that it was important to introduce an alternative way for borrowers to borrow money from banking institutions. Since the beginning of this century, the world economy has been fluctuating, and financial crises have become a norm. With such cases happening more often, commercial banks have made it impossible for lenders with low credit rating to access financing. With many people locked out by the commercial banks, Equities First Holdings was started so that it could help resolve the problem.

By creating shareholding based loans, Equities First Holdings was able to target a high number of people who could use their stock in publicly traded companies as collateral for loans. Many people are now investing in the stock market and by creating a chance for these people to use their stocks as collateral for a loan is giving them what they want. Equities First Holdings has a subsidiary in Australia known as Equities First Holdings Australia which is now being used to offer shareholding based loans to their clients in the country. The offices are in Melbourne.