The music industry has always been in swing, though arguably not as violently as today. Thanks to SoundCloud and other forms of digital music sharing and hosting, music is also more widely available than ever before.Music industry executives have significant piles of work on their tables at all times. Roc Nation, created by Jay-Z in 2008. One executive at Roc Nation who’s integral to success is Desiree Perez, more commonly shortened to Des Perez.
Who Is Des Perez?
Desiree Perez has been the Chief Operating Officer at Roc Nation since 2009, the year after it was incorporated. She’s been associated with Jay Z for nearly two full decades, and has also served SC Enterprises.It’s rumored that Des Perez was brought on to Roc Nation due almost exclusively to her tough negotiating skills. Either way, she’s an invaluable asset to the Roc Nation team.
Link With Rihanna
Famous singer, songwriter, and rapper Rihanna has worked alongside Des Perez, much like many artists close to Roc Nation and Jay-Z. She negotiated a deal with Samsung, a promotion on Rihanna’s long-passed Anti tour, for a whopping $25 million. Such a deal boosted Rihanna’s stock in the music industry, helping her become known as a superstar in the field of entertainment.
Roc Nation And Live Nation
The same year Roc Nation joined the music industry, in 2008, it inked a deal with Live Nation for $150 million. Des Perez played a key part in securing the agreement for Jay-Z, legal name Shawn Carter, beefing the value up to the storied $150 million sum.Desiree Perez is likely to remain at Roc Nation until she’s no longer interested in the music industry. However, knowing her lengthy history, that’s not likely to rear its head anytime soon.