ClassDojo is a startup that has created a platform for teachers and students to communicate updates with each other. ClassDojo has come up with $65 million and has made a massive leap in terms of its valuation rising from its value of $99 million in 2015. This boost arises from the impact and proper use of ClassDojo. It is used in over 95% of the k-8 grade in the United States. Out of 6 families that have a child in primary school, one family uses ClassDojo daily.
The largest market for this startup is the United States, but ClassDojo is deeply growing roots in 180 more countries. In countries like Hongkong, Singapore, the UK, Spain, and the UAE. Its usage is by 25% of primary school teachers. ClassDojo’s growth has majorly been from the word of mouth and organic ways. It is an employer of only 40 people.
ClassDojo has been consistently focused on its mission that entails finding the barriers that may prevent teachers from teaching children and doing its best to resolve and eliminate the obstacles. ClassDojo has made communication between teachers and parents more effective. Teachers get to share photos and videos of their class twice or thrice a day. Teachers also get to keep track of the student’s performance and any positive traits. Messages from parents are also sent and received via the platform, noting down absenteeism for reasons such as being ill. Generally, ClassDojo has increased the positivity and engagement of students. Behavioral problems have also significantly reduced.