Halsey, the fast rising star, featured in Chainsmokers recent track “Closer”. The track that was released in mid 2016 was one with a number of firsts. Andrew Taggart sang at some point. “Don’ t Let Me Down” along with “Roses” their other popular singles did not have any of these features.

The DJ duo leaped into an unknown territory with this move. Their contemporaries are known to come up with great sound scapes but call on vocalists to bring on board the human element.

Alex Pall and Andrew are keen on rebranding themselves. They are looking to join the league of real artists as they work on shedding off the faceless DJ tag. It won’t be a walk in the park but the duo are ready to pursue this to the very end. They intend to revolutionize dance music. The drug-like euphoria that is a common feature of this genre will soon be coupled with emotion if their plans sail through.

Their audience and support base has been on the rise in the recent past. As time goes by, they’ll need to keep stepping up their game. It is their only option if they hope to keep growing in popularity.

Alex Pall was active in the DJ world for a long time before meeting up with Andrew. He was doing this on the sidelines while in New York but loved every minute. His love for dance music stemmed from an art gallery.

It was about this time that his manager introduced him to Taggart. They easily clicked and a partnership was birthed. Taggart had only completed his college education. His love for electronic music was demonstrated by his playlists. He had also taken part in the production of a number of songs.

Taggart’s experience in production together with his songs was enough to prepare him for what was to come. Their music background made things relatively simple. They were able to assess their current situation and chart a way forward. They spent long hours together and it paid dividends.

The future holds a lot of promise for the duo who have been in partnership for more than four years. It took a lot of time and resources to get to where they are. More sacrifice will still be required for them to achieve their dreams.

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The music industry has always been in swing, though arguably not as violently as today. Thanks to SoundCloud and other forms of digital music sharing and hosting, music is also more widely available than ever before.Music industry executives have significant piles of work on their tables at all times. Roc Nation, created by Jay-Z in 2008. One executive at Roc Nation who’s integral to success is Desiree Perez, more commonly shortened to Des Perez.

Who Is Des Perez?

Desiree Perez has been the Chief Operating Officer at Roc Nation since 2009, the year after it was incorporated. She’s been associated with Jay Z for nearly two full decades, and has also served SC Enterprises.It’s rumored that Des Perez was brought on to Roc Nation due almost exclusively to her tough negotiating skills. Either way, she’s an invaluable asset to the Roc Nation team.

Link With Rihanna

Famous singer, songwriter, and rapper Rihanna has worked alongside Des Perez, much like many artists close to Roc Nation and Jay-Z. She negotiated a deal with Samsung, a promotion on Rihanna’s long-passed Anti tour, for a whopping $25 million. Such a deal boosted Rihanna’s stock in the music industry, helping her become known as a superstar in the field of entertainment.

Roc Nation And Live Nation

The same year Roc Nation joined the music industry, in 2008, it inked a deal with Live Nation for $150 million. Des Perez played a key part in securing the agreement for Jay-Z, legal name Shawn Carter, beefing the value up to the storied $150 million sum.Desiree Perez is likely to remain at Roc Nation until she’s no longer interested in the music industry. However, knowing her lengthy history, that’s not likely to rear its head anytime soon.