Grupo RBS is a Brazilian media conglomerate that holds over six decades of experience in the industry. Throughout this time, the firm has continued to expand across a wide range of niches, as well as into various cities across the country. As a result, the company has become the second-largest media company in Brazil, with the business and its subsidiaries employing a combined 6,000 people. During the past few decades, the company has purchased or established quite a significant number of affiliates, with these numbering in the dozens.
In the television realm, Grupo RBS owns 12 broadcasting TV firms, which operate under the RBS TV banner, alongside two local television stations. Furthermore, the company operates 24 radio stations across Brazil, with these reaching millions of monthly listeners.
For the past several years, the business has operated the e.Bricks Digital subsidiary, which focuses on online media efforts, with the majority of this spanning quite a large number of digital media outlets. To round out these subsidiaries, the Brazilian media giant also operates eight regional newspapers across the country.
Alongside its core business operations, Grupo RBS is involved in a variety of philanthropic efforts, with these spanning several areas, such as child protection, drug abuse prevention, and road safety, among many others. The firm has been involved in quite a large number of initiatives during this time, such as the O Amor é a Melhor Herança, Cuide das Crianças (Love is the Best Inheritance, Take Care of the Kids) program, which was launched in 2003, reports by meioemensagem.com
Grupo RBS also established the A Educação Precisa de Respostas (Education Needs Answers) campaign in 2012, with this involving a variety of social mobilization efforts. With the effort, the firm looked to find solutions to improve educational initiatives across the country, although much of this focused on the Rio Grande do Sul and Santa Catarina.
To help advance the initiative, RBS focused heavily on educational material across many of its media outlets. Alongside this, it was involved in a large variety of community-based mobilization and engagement efforts, with these looking to improve the number of children who finish primary and secondary education.