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Over the past decade or so, JD.com has been growing at quite a rapid pace; since initially being founded, it’s grown to become China’s largest e-commerce platform with over 100 million users. For the past several years, however, the retail giant has begun to expand into a few other countries, with the most notable of these being in Southeast Asia. One of the most significant of these initial investments was in Tiki, Vietnam’s leading B2C e-commerce business. This was subsequently followed up with an e-commerce platform in Indonesia, which has grown into quite a success in its own right. Now, however, JD.com is pushing into Thailand by partnering with the Thailand-based Central Group.

Since the beginning of June, the pair have been trialing a new e-commerce platform that they’ve called JD CENTRAL. During this time, the pair have noted that they’ve been improving and tweaking the platform based on consumer feedback. As a result, JD.com has instituted a variety of innovative features on the platform. One of the most notable aspects of JD CENTRAL is the fact that it boasts a direct sales and marketplace model feature when it comes to buying and selling. Throughout this trial, JD.com and the based Central Group have noted that sales have exceeded their expectations, and they’ve learned a few key things to help them moving forward.

Much of this information has been focused on consumer habits, and how they’re accessing and interacting with the platform. As such, JD.com has noted that 80% of customers access the site through a mobile device; they’ve also noted that some of the top-selling categories have been the likes of cosmetics and other FMCG products, as well as mobile devices and fashion items. However, they’ve also noticed that Chinese products seem to be among the most popular, with brands such as Xiaomi, Huawei, OnePlus, and Lenovo were among the highest sellers.

JD CENTRAL is backed by a variety of JD.com’s innovative technologies. One of the most significant of these is the Warehouse Management System that JD.com invented. As such, they’ve also partnered with a variety of local delivery services to help implement same-day delivery.

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