Lori Senecal has spent some time at CP+B. During her time there, she has brought forth a lot of changes to the culture. One of the most important things that she has changed is the way people do their work over there. She has taught people to keep their eyes open for new solutions that can make the marketing and advertising aspect of business a lot easier. Lori Senecal also advises people on the different approaches to take with advertising. She is very adamant about using social media. This is perhaps one of the most effective aspects of advertising online in that businesses get to connect with their customers.

There are also plenty of different moods and themes to go for with advertising. The only thing is that there is a special balance that is to be made. Some advertisements can go too far with the theme or mood that they forget to advertise the product or the company. After all, people need to know that the ad is for the company or the product. Another thing is that an established business has to make sure that their ad is a representation of the image of the company. If people are not getting the same vibe of the company that they are used to, then they might be a little hesitant about shopping at the company.

Lori has brought forth her ideas that have changed the company for the better. According to GC Report, she is now getting ready to step aside and leave room for new leadership that she is training so that they can continue on with the effective work that she has put forth into the company. Of course, the new leadership is going to add something new to the company that will hopefully launch it into a greater level of success. As long as Lori’s example is remembered, the company will have a bright future ahead of it.


Bob Reina is the type of person that is always fighting for the people and he will never stop fighting for the people. As long as he is the CEO of Talk Fusion, the mission has not changed and the goals have not changed. If anything, they have only gotten bigger and better. He has seen the company grow and watched it before his very eyes. However, he would be remiss if he did not remember how the company started a decade ago in 2007. The company started with a mission to change lives, as mentioned, and that is a big mission. However, an individual like Bob Reina wants to put all of that pressure on himself. He is the leader of the CEO, of course, so he wants to put the responsibility on his shoulders.


By doing this, it allows everyone else at the company to be free, work from their heart, and not have to worry about anything else but doing their job to the best of their ability. He knows how to get the most out of people, and he knows one of the best things he can do is stay out of the way and let people do their own thing. When they have creative freedom, they can really take Talk Fusion to the next level, which it has with video newsletters, video emails, video conferences, and video chats.


They have also been taken to the next level with the awards they have won in 2016 such as the 2016 Communications Solutions Product of the Year Award. It was their second award in 2016 and it begs the question of what is next for Talk Fusion? Bob Reina has talked openly in interviews about looking for the next big thing. That is his attitude and his approach to the company. He does not want the company to simply stay the same and keep doing the same old thing.


He looks at data, research, and information when it comes to ways they can expand and reach even more people along the way. It is never over for Talk Fusion and it never will be over. Learn more: https://www.businessforhome.org/2011/11/bob-reina-ceo-talk-fusion-interview/


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