Lori Senecal has spent some time at CP+B. During her time there, she has brought forth a lot of changes to the culture. One of the most important things that she has changed is the way people do their work over there. She has taught people to keep their eyes open for new solutions that can make the marketing and advertising aspect of business a lot easier. Lori Senecal also advises people on the different approaches to take with advertising. She is very adamant about using social media. This is perhaps one of the most effective aspects of advertising online in that businesses get to connect with their customers.
There are also plenty of different moods and themes to go for with advertising. The only thing is that there is a special balance that is to be made. Some advertisements can go too far with the theme or mood that they forget to advertise the product or the company. After all, people need to know that the ad is for the company or the product. Another thing is that an established business has to make sure that their ad is a representation of the image of the company. If people are not getting the same vibe of the company that they are used to, then they might be a little hesitant about shopping at the company.
Lori has brought forth her ideas that have changed the company for the better. According to GC Report, she is now getting ready to step aside and leave room for new leadership that she is training so that they can continue on with the effective work that she has put forth into the company. Of course, the new leadership is going to add something new to the company that will hopefully launch it into a greater level of success. As long as Lori’s example is remembered, the company will have a bright future ahead of it.